January was a month rich with developments. From education reform debates and a surge in tourism to interesting stories such as Rolls-Royce, audiences had no shortage of compelling television content. All this unfolded against a broader international backdrop marked by rising geopolitical tensions, as parts of the world prepared for another significant military intervention.
At Media Innovations, our focus remained firmly on growth, successfully onboarding 250 households as a key milestone on our journey toward 500.
As we moved forward, we were amazed to see just how many TubeTVs are still up and running. Even more intriguing, we saw how the same message can hit audiences very differently across regions. As MICOS grows, we’ll deliver even sharper, data-driven insights to advertisers who want truly targeted, impactful marketing.
As the month went on, things settled around 120,000 rating points per week, showing a clear improvement compared to December 2025. We also saw more consistent performance among the top 10–12 programs, with each reaching over 9 rating points toward the end of the month. While there are still some ups and downs, we expect things to continue stabilizing as representation grows. A simple breakdown of how many people fall into each rating point can be seen in the diagram below.
| People at Rating | HHs 200 | HHs 300 | HHs 400 | HHs 500 |
| 10 | 80 | 120 | 160 | 200 |
| 7 | 56 | 84 | 112 | 140 |
| 4 | 32 | 48 | 64 | 80 |
As the table above shows, a program with 4 rating points across 500 households can be just as mature as a program with 10 rating points when only 200 households were represented. Now that we’ve reached 250 households and are continuing to grow, lower-rated programs will gradually gain maturity as well.
Unlike previous rating systems, MICOS is fully transparent and confident about its panel composition. As part of this approach, we’re currently reviewing our existing panel, identifying any gaps, and adjusting our recruitment methods where needed. At the district level, we have fairly strong representation across most areas, with the exception of Hambantota, Ampara, and three out of the five districts in the Northern Province. We’re closely studying our options in the North and East, as these regions present unique challenges when it comes to explaining the purpose of the panel and retaining valuable households.
As demand for AI-based computing continues to grow rapidly, our unit costs have also increased significantly. The cost of graphical processing units (GPUs) has risen by around 20–30% between February 2025 and February 2026. This creates a major risk to the continuation of the project, especially since some parties who were initially eager to challenge our solution during the evaluation stage have yet to convert into subscribers.
Currently Subscribed Advertising Agencies:
As promised, we’re building a revolutionary Campaign Experience that stays closely aligned with the data and delivers more accurate insights. The delay was due to our development teams needing sufficient test data to properly build and validate the system. Now that we have two months of data in place, we’re ready to move forward and are targeting a March–April launch for the Campaign Experience.
All Rights Reserved, SRL Media Innovations Private Limited | Site by LK Designers.
