SRL Media Innovations is Sri Lanka’s leading media data and analytics company. We provide real-time audience measurement solutions using advanced artificial intelligence to accurately evaluate TV and radio viewership. Our mission is to empower broadcasters, advertisers, and media agencies with actionable insights that improve strategy and performance.
Our TV Audience Measurement solution delivers reliable, real-time insights into television viewership across Sri Lanka. Powered by advanced AI and automated analytics, we provide accurate data on viewer demographics, time band performance, channel share, and programme engagement , enabling broadcasters and advertisers to make smarter, data driven decisions and maximize campaign impact.
Our Radio Audience Measurement solution delivers accurate insights into listenership across Sri Lanka. Using advanced analytics, we track audience reach, peak listening hours, programme performance, and demographic trends — enabling broadcasters and advertisers to make smarter, data-driven media decisions.
Our Media Schedule Audit service verifies that advertising schedules are executed exactly as planned. Using automated monitoring and data validation tools, we identify discrepancies, confirm placements, and ensure accuracy, compliance, and transparency — protecting your media investment and strengthening accountability.
Our PR Article Monitoring service enables organisations to systematically track and analyse media coverage across print, online, and digital news platforms. We help brands understand how they are being represented in the media and measure the true impact of their public relations efforts. Using intelligent monitoring tools and structured reporting systems, we capture mentions, analyse sentiment, and evaluate coverage performance to provide actionable insights for communication strategies.
MICOS is built around the superior technology that can produce higher accurate results.
To maintain transparency and credibility, our panel operations and methodologies are independently audited annually by a certified external audit agency. This guarantees compliance, accountability, and the highest industry standards in audience measurement practices.
Our AI-powered face recognition and analytics technology achieves over 95% accuracy in television viewership measurement. This ensures dependable data that broadcasters, advertisers, and agencies can confidently rely on for strategic decision-making and campaign optimization.
SRL Media Innovations Private Limited is 100% Sri Lankan owned company which consults global and local talent when necessary.
Our main stakeholders are broadcasters, advertising agencies and advertiser clients.
SRL MI just launched its latest product MICOS-Evaluate, which is focused on broadcasters and advertising agencies to reach information processed through the highly accurate TV Audience Measurement system.
No we are not. But we can recommend you some good agencies who are excelling data-driven decision making.
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